11 Reasons The Stock Peddler boutique is a show stopping renovation

Ever since I saw this teaser at the Stock Market in Shawano I have been waiting for a chance to check out all the progress.

“Live Simply. Bloom wildly.”

This downtown business started modestly (and with another name) selling a variety of loose teas and tea accessories and infused cooking oils. Over the years they have grown- adding more home decor and kitchen wares until they eventually pushed into the next door building where they added a tasting room and selection of unique wine and spirits for sale. This spring they spread their wings even more, expanding into the storage area behind their main street storefront.

Looking around their new endeavor, The Stock Peddler floral shop, it’s clear they embraced every detail of the space and found a way to highlight the charm that can only be uncovered when someone truly loves an old building like this! My excitement at it’s opening was definitely warranted and it exceeded all of my expectations. Here’s 11 reasons why the Stock Peddler’s boutique is a show stopping renovation!

It embraces curved architecture

I’m not sure where the arched entry door or this curved arboretum structure hails from but they were perfectly implemented into this rough-around-the-edges building to make you feel like you are shopping among a European floral shop. These architectural details look like they could have authentically been a part of a store front for a peddler selling fresh flowers on a cobbled road in Florence or Lucerne. Whether they are really old or simply painted an aged white, they are the bones that create that first impression that you are truly visiting a space renovated with a distinct vision.

It makes use of every opportunity

This door could have easily been overlooked when planning the space since it is out of the way in a corner but it has become another opportunity to show off something old and unusual. I’m guessing it has been salvaged either from this building or somewhere else and was not always in this exact spot. My favorite part is the beaded detail around the panel and window in the door, that also repeats in the header and casing trim. It’s a unique door that got a lovely second chance to shine. (Also-the mirror film over the glass is a perfect privacy idea!)

You can’t enter from a bad angle

Some store displays are meant to be taken in from one side (think about how much more effort you might put into the room side or your Christmas tree). The curves of the displays and the hanging plants and chandeliers that draw your eyes up ensure that no matter what part of this shop you are standing in you have a beautiful view that appeals to all of your senses.

They kept exposed gems

I have to believe this in an original window found when renovating. If not, it is perfectly chosen to fit into an existing opening that has a metal plate as support in the header with blocking interrupting the brick row. These are the details I notice in the walls of old buildings. The structure that at one time was industrial and functional so they believed it was ugly and should be covered up. Now I think the framing and odd pieces of riveted metal left behind in walls tell the story of construction and adds that charm that newer structures rarely reproduce. This is also a prime example of a factory window. It has the kind of glass that is reinforced with metal that resembles chicken wire inside of it. You often see this in old garages and even old schools.

There’s brick…

There is nothing better than uncovering the beautiful and natural shades in an old building’s brick. The pinkish hues remind me of what I treasure so much about stepping into Patina Vie in Ripon and it does the trick here as well. The vibe is so warm and authentic. The entire space is cast in this rosy glow from the walls. It’s perfect for a place with rich greenery and sparkly trinkets for sale.

There’s wood…

And what better partner for beautifully exposed brick than an exposed wood ceiling. The whole ceiling isn’t the same throughout the store but this area appears to be an addition to the back of the building. When it was originally constructed no one would have ever fathomed what it would become. Our idea of basic or better building materials have changed so much with technology over the years. A plywood or OSB (oriented strand board) underlayment or sheathing could never be exposed in 100 years with this much appeal!

Every inch is used to sell – but in the best way!

Between this picture and the one above it we see the genius of a boutique shop like this. Having a physical store is an opportunity to infuse a style and a plethora of ideas into every inch of your location. From those top mounted window boxes (an idea I love in this space!) to the floral garlands twisted through every hanging light fixture, each design detail you see is something you could imagine buying here. And when you are enamored with the ambiance of your shopping experience you often want to bring that feeling home with you.

The windows really bring in the light

Everything about this room at The Stock Peddler is perfection. We have already ogled the brick walls and the wood ceiling but how about these large windows!?! Even on an overcast and rainy day I was immediately drawn to this area because of the generous square footage of glass bringing in the light. Since this is where the potted plants can be found it makes sense they would need a little extra sun exposure. The welcome brightness gives it that conservatory or greenhouse feeling.

Gotta love an old rusty truck

You can not go wrong with an old rusty truck- or a partial fabricated version of one. Old rusty trucks are not only vintage Americana but they have a history as farm haulers and landscape work horses. We can all picture their tailgates busting with bales of hay and pumpkins. This one finds itself at home filled with a variety of colorful pots and greenery. The back window is swapped out for a mirror and the patina only serves to further romanticize the vintage quality of the other reclaimed materials in this space.

One of a kind moments

As if the partial truck bed wasn’t enough there are more one-of-a-kind displays everywhere you look. These succulents pop out of galvanized drawers on a small rusty cabinet most likely used to store hardware in a workshop or garage. It feels especially charming that the handwritten labels on the tiny drawer fronts were left intact. Unconventional merchandising like this creates little moments of wonder for a shopper.

This exterior on the inside keeps the illusion alive

From the moment you walk in you are drawn right through the shop, winding between one beautiful display to the next. The cashier area is tucked out of the way and the main guts of the operation- the fresh flowers and custom floral arranging- is cleverly consolidated behind this adorable cottage exterior. This allows the workers to be creating magic out of sight but still connected to the rest of the sales area. Details include a glass door and window on a whitewashed clapboard wall, along with an embossed tin awning and rustic sconce.

The Stock Market has definitely enhanced their growing empire by adding this gem to make a trio of experiences: The Stock Market, Fully Stocked and The Stock Peddler. They took a corner of downtown Shawano that had been lackluster for many years and introduced a sense of design and pride into each space. The fact that they all have a unique vibe and identity (much like how I praised the offering of shopping in Ripon) and stand on their own despite sharing a roof, takes a special kind of vision and a whole lot of creative spirit!